Synchromysticism. // Apophenia, synchromysticism... the biggest element in a argumentative sale like this is repetition. You don't buy the first time they make the argument, but when they build over it, they repeat everything again -- when you re-watch the same images and “logic” again and again it is not the fact that you doubted it the first time that you mind fixes upon, but the fact that you remember it. You transform the working memory of an argument into rhetoric for it, the second time you know you already doubted it, then everything is “fair game” from then on... only that it isn't. That's how conspiracy theory works: infomercial repetition rhetoric + apophenia. // (Of course, this is an self-conscious ironic example. I recognize the artists behind this production are way smarter than simple charlatans or naive x-file style believers.)